Magento Features

Feature Rich, Engaging Shopping Experience

Magento’s rich and flexible features offer your customers an engaging and enjoyable shopping experience. It is powered by an efficient back-office for your administrator to operate every aspect of your online store with ease.

See below for some of the notable functionalties, or download the entire feature list (PDF) for your own reference.

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Marketing and Promotion Tools

• Set up online coupons and apply them to stores, customers, date period, products, or offer free shipping.
• Set up catalog or shopping cart price rules. Discount an entire category, offer free shipping incentive, set discount dates and many more flexible methods.
• Interactive up-sell, cross-sell and shopping cart cross-sell modules to increase your average order value
• Set up multi-tier pricing (e.g. buy 6 and get $5.00 ea only)

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Engaging Catalog Browsing Experience

• Product reviews for customers to post their product rating and comments. Promote website interaction and (proven to) increase conversion, and helps to collect valuable feedback.
• Multiple layered navigation. Let customers choose how to shop – browse by category, price range, narrow by color, size and any other variations you may wish to set up
• Create custom designs and set activation date range. For example, set special themes for Christmas, Spring, or special design for top selling products
• Multi-lingual and multi-currency supported
• Product comparison

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Product Display

• Flexible product types – standard products, configuration products (product options like colors, size etc), grouped products, bundled products and downloadable products.
• Zoomify product image, for customers to view product in high details and different shots
• Increase average order value with up-sell and cross-sell

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Product Search

• Flexible product search with self-generated search suggestions
• Manipulate search results. Redirect certain search keywords to pages you specify (e.g. competitor’s products) or create synonyms for similar search
• Easy filters to narrow search results

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Engaging Customer Services Features

• Easily create and share your wishlist
• Create a voting poll
• Flexible email newsletter management, with detailed campaign and subscriber reports,  segment your database, A/B split testing, multiple administrators and many more
• Social media features, for customer to easily share your products via Facebook, Twitter, email and many other popular social networks
• Create customer groups, for example VIPs, staffs, wholesalers etc, and set different price rules or incentives
• Customer can view order history, track orders, manage person address book and downloadable products

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Shopping Cart & Checkout

• Shopping cart cross-sell to help increase average order value
• Easy, step-by-step 1 page checkout
• Clear mini-cart and shopping cart display, helps customer to easily see checkout link and cart value
• Allows shipping to multiple addresses
• PayPal and Google Checkout (level 2) ready. Extensions are available for hundreds of payment solution providers
• Flexible shipping rules

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Easy, Flexible Administration Features

• Ability to set up multiple satellite sites or stores (micro-sites).
• Set permissions for different admin access
• Order manager to generate order, invoice, shipping and credit memo, and MOTO (Mail Order Telephone Order) features.
• Drag and drop category management
• Edit content with CMS and static blocks

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And many more features. See the complete feature list on the Magento Commerce website.

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How Businesses Benefit from Magento’s Features

Magento’s rich features provide customers with interactive and engaging shopping experience, and offered the administrators the flexibility to operate the website effeciently. Don’t take our word for it, see for yourself, click here to view notable brands utilizing Magento as their eCommerce platform.

Reach Your Online Potential with Magento

Get in touch with us and learn how Magento’s rich features can help your business achieve great results.

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